NTP helps lift TCM in Aussie market

NTP Forklifts Australia helps Japanese forklift manufacturing company, TCM, to increase its share of the competitive Australian industrial forklift market to almost 10 percent.

NTP News

NTP helps lift TCM in Aussie market

Monday, 20th September 2004

Pioneering Japanese forklift manufacturing company, TCM, is on the move in Australia, raising the innovation and excellence bar and lifting its share of the competitive industrial forklift market.

The star performer and fasting growing forklift brand in Australia over the past seven years, TCM has grown its local market share to almost 10 percent and today counts among its customer base the likes of the Department of Defence, Godfrey Hirst, BHP, Nestle Ltd, Berri Ltd, Coates Hire and Orix.

While much of the credit lies with its impressive range of innovative and robust models for all requirements, its relationship with the national distributor for Australia, NTP Forklifts Australia, has undoubtedly played a significant hand – especially given the relationship period mirrors that of TCM’s strong growth.

Since coming together in 1997, nationally based NTP Forklifts Australia and TCM have followed a successful strategic path that focuses on developing and expanding national coverage, establishing an extensive rural and regional dealer network and backing product excellence with exceptional after sales service and support.

“A major plus for TCM is that it manufactures only materials handling and earthmoving equipment. It understands the needs of the market, it has perhaps the most expansive product range in the industry and it is forever fine-tuning and improving its offerings,” says NTP’s Managing Director, John Naffine.

“These factors – along with our direct access to the factories in Japan and TCM’s provision of ongoing technical training for our staff and those in the dealer network – give our customers cost-effective and leading edge materials handling solutions and all the after sales reassurance they require.”

TCM has come a long way since producing Japan’s first industrial forklift in 1949 and entering Australia in 1964 as the first Japanese brand. The industrial forklift family now comprises 118 models, most of which are LPG and diesel engine forklift trucks with capabilities ranging from one tonne to 42 tonnes. More recently – and in response to growing demand – the company has expanded its line of battery electric models.

TCM’s policy is to introduce new models every three years, as opposed to the standard eight to 10 years. This places TCM technology at the forefront of forklifts and has been responsible for innovations such as the wide view mast and the four-directional four-wheel counter balanced forklift. It’s also credited with delivering reliable and robust forklifts that traditionally cost less to run and maintain.

NTP Forklifts Australia, for its part, has more than 20 years' experience in materials handling, with branches in Adelaide, Melbourne, Sydney, Brisbane and Townsville and affiliates in Perth, Hobart and Darwin. It serves as the national distributor for five major brands, among them TCM’s industrial forklifts and Manitou’s rough terrain forklifts and telescopic handlers.

The company specialises in sales, service, rental, fleet management and parts. It employs 230 people nationally, has six service workshops and over 50 mobile service vans for quick on-site repairs and maintenance. An A$2-million parts inventory, with counter sales and despatch in every state, completes the picture.

Well, not quite...

The reality is there’s more to come from the NTP Forklifts Australia and TCM team, with confirmation that the giant Hitachi Corporation – through its subsidiary, Hitachi Construction – has taken a majority stake in TCM and signalled its intentions to further enhance product excellence and expand global penetration.

Expect the bar to be raised again in the months and years ahead.

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